Peter Higgins

From B2C to B2B: Mastering customer centricity for business growth - The Charles Tyrwhitt Journey

Peter Higgins is Co-Founder and now Non-Exec Director of Charles Tyrwhitt Shirts, which is a multi-channel clothing retailer, specializing in smart and smart casual wear. He is former director of luxury fashion retailers MeandEm and Peter also spent 4 years serving as Chairman at Cath Kitson, and 10 years and clothing brand Joe Browns, as well as some time at LK Bennet. Peter is also a NED at Mary’s Meals. Mary’s Meals is a global charity that serves life-changing school meals to some of the world’s poorest children. Their vision is that every child receives one daily meal in their place of education and they are already reaching 2.4 million school children every day.

In this episode, we gain insights from Peter Higgins, Co-Founder and now Non-Executive Director of the renowned multi-channel clothing retailer Charles Tyrwhitt Shirts. Peter, who also brings extensive experience as a former director of luxury fashion retailers MeandEm and Chairman at Cath Kidston and Joe Browns, shares his entrepreneurial journey and strategic guidance.

We discuss the co-founding of Charles Tyrwhitt, navigating the business through challenging periods like the Covid19 lockdown during 2020 – 2022 in the UK, and, crucially, what B2B businesses can learn from the customer-centric approaches that have driven success in the B2C sector. Peter also touches on his role as a Non-Executive Director at Mary’s Meals, highlighting the importance of purpose alongside profit.

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