Network Insight From Mobas – Brand and Marketing Agency
Mobas is an audience-fuelled brand and marketing agency. For over 20 years, they’ve delivered award-winning campaigns, brands, and digital solutions that transform businesses. By uncovering deep audience insights, they create strategies that stand out, resonate emotionally, and drive real impact.
Mobas supported White & Black with their recent rebrand programme and is happy to recommend their services.
To learn more and explore other brand and marketing insights, visit their website.
Family matters: brand-powered growth for family businesses
Family businesses have long been the backbone of the UK economy. But there are both specific challenges when growing a family-owned organisation. Whether it’s distinguishing the company brand from the founder’s personality, positioning the firm to embrace new opportunities, or achieving smooth succession, there are specific issues that Mobas frequently helps family firms face.
There are some 4.8 million family businesses currently operating across sectors and regions in the UK, creating 13.9 million jobs* and generating £1.7 trillion in turnover*. Their contribution to the economy is significant: large family businesses contributed around £38 billion in taxation in 2020*.
Creating a business that can be passed on to children and grandchildren is a dream for many. Family firms offer a compelling mix of authenticity, heritage and long-term thinking that can be a powerful business driver and a valuable differentiator in branding.
Yet, there are challenges. Both internally with staff and externally with customers, being a family business may bring real or perceived issues.
Family-run businesses are built on deep-rooted values, but this foundation can sometimes lead to challenges in growth and innovation. Thanks to their parental/guardianship role, an established management team may be resistant to change, less able to see the customer’s perspective, or present difficulties in leadership transitions.
Read the full article from the Director of Strategy at Mobas, Shelby Haslam, here.
Our network approach
We have forged truly unique, deeply valuable relationships with professionals in every legal practice area, countless other jurisdictions and other professional services. Utilising the synergies that exist within our wider team allows us to provide complete versatility around your needs, be they legal, financial, commercial, strategic, communication or otherwise.
We believe that by providing advice in this way, we pass on the maximum possible value to you.
Read more about our network approach here.