Duncan McKay

Beyond Measurement: The Oxford University spin-out transforming E-commerce efficiency with AI

In this episode, we chat with Duncan McKay, the Founder & CEO of Aistetic, an innovative Oxford University spinout looking to revolutionise the fashion industry.

Duncan shares how Aistetic’s next-generation 3D body modelling platform, accessible through mobile devices, offers online clothing retailers a significant strategic advantage. By increasing conversion rates and lowering returns & excess inventory, Aistetic ultimately contributes to sustainability and reduces waste.

Duncan, a seasoned marketer with experience launching and commercialising products for giants like L’Oréal, Unilever, and Pepsi Lipton, discusses the strategic implications of this technology for e-commerce businesses looking to optimise operations, enhance customer experience, and embrace sustainable practices. Listen now and learn how Aistetic’s cutting-edge computer vision and deep learning technology is providing a competitive edge in the evolving online retail landscape.

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