Creating and Capturing Value: The Prsnt Story
As the Co-Founder of the social gifting app Prsnt, Omid shares his journey from furniture design and his own consultancy, BlueSix Design, to developing a patented next-generation nicotine device that garnered attention from major tobacco players. We explore the innovative thinking behind Prsnt, a social gifting app poised to disrupt how we connect through instant digital gifts from leading brands like Deliveroo, John Lewis, and Amazon. While Omid’s ventures span diverse sectors, his story offers valuable insights for business leaders navigating innovation, intellectual property (with his patent), and the strategic considerations of building and scaling a tech-driven platform.