Ella Paskett
Associate
As a commercial Associate, I support our clients in crafting bespoke agreements that protect their brand’s integrity while maximising its value. I draft, review and negotiate contracts with a clear focus on recognising strategic and commercial objectives for clients across a variety of sectors including technology, art, food and fashion.
Through my love of food and past experience in the hospitality industry, I support the FDEA (The Food and Drink Exporters Association) and clients in the F&B sector (and beyond), advising on areas such as brand protection, advertising standards, distribution agreements, supply terms and ambassador agreements. Part of my work also involves pro bono support for not-for-profit organisations.
Having grown up surrounded by art and feeling at ease amidst paint brushes and colours, I balance my own creativity with both a curiosity of the world and a strong sense of practicality. I bring this ethos to my work as a lawyer, and relationship with clients and colleagues alike, appreciating the importance of the fundamentals in laying a solid foundation upon which creativity can flourish. Prior to becoming a lawyer, I spent a number of years in London working in cutting edge tech startups, contributing to my understanding of the ins and outs of businesses at different stages of growth.
- Insights
White & Black: A New Look – The ‘why’ behind White & Black’s rebrand
