WABChats Readables, Rhodri Darch
Our recent conversation on the WABChats Podcast with Rhodri Darch, Co-CEO of Everatti Cars, offered a brilliant insight into a company that’s not just participating in the electric vehicle revolution but carving its own unique path to growth. Everatti’s approach – meticulously electrifying iconic classic cars – isn’t just about sustainability; it’s a strategic blend of heritage, cutting-edge technology, and bespoke craftsmanship that positions them for significant and distinctive growth in a rapidly evolving market.
Based in the heart of the UK’s motorsport triangle, Everatti meticulously restores and electrifies iconic classic cars, blending timeless design, ‘soul’ and nostalgia with the highest performing, precisely engineered zero-emissions EV powertrains.
This unique approach is about more than environmental consciousness; it’s a strategic vision that’s carving a distinctive path for growth in what is a rapidly evolving automotive landscape.
Rhodri describes his own journey as a microcosm of Everatti’s. His unconventional journey, from video gaming to the British Army to the forefront of EV innovation, mirrors Everatti’s disruptive spirit. The company’s growth trajectory is impressive, and we’ve picked out three of the key pillars that are driving this.
Listen to the episode in full here, from 15th May.
Preserving Heritage, Powering Future Growth
Everatti’s core differentiator lies in coupling complete respect for automotive history and a fearless embrace of EV technology. Everatti isn’t simply about swapping out engines; it’s a meticulous process of preserving the soul and character of beloved classic cars while enhancing them with high-performance, sustainable electric powertrains. This unique proposition allows Everatti to tap into a passionate niche of discerning buyers who appreciate both iconic design and modern EV drivability. In a market increasingly populated by homogenous new EVs, Everatti offers something truly distinct. This is fuelling a significant increase in brand recognition and attracting a dedicated customer base that values individuality, emotion and heritage – a crucial foundation for Everatti’s sustained and organic growth. Their unwavering commitment to maintaining the original feel and handling of the vehicles they are restoring, even with the sophisticated electric conversion, demonstrates a deep understanding of their unique market and a strategic focus on preserving the very essence that drives desire, ultimately powering their distinctive growth.
Powering Others’ Growth: Leveraging Expertise in the B2B Sector
Everatti’s growth strategy extends beyond the bespoke B2C market. Leveraging their deep expertise in integrating high-performance EV powertrains into complex vehicle architectures, they have strategically positioned their “Everdrive” solutions, breaking into the B2B market. This allows Everatti to maximise the value of their deep expert knowledge and proven technology, offering turnkey EV solutions to other manufacturers, particularly those in the low-volume, high-performance niche who may lack the resources for in-house EV program development. This B2B expansion represents a significant new avenue for scalable growth, allowing Everatti to capitalise on the broader EV transition and position itself as a key technology provider in a specialised area. Their ability to offer “battle-proven” technology, already validated in their own highly regarded vehicles, provides an excellent value proposition for potential B2B partners, paving the way for substantial future growth.
The Art of Bespoke: Personalisation as a Driver of Premium Growth
Beyond the icons they are working with, Everatti understands that true luxury lies in extensive personalisation of both the end product and the process. This is in stark contrast to the often standardised, albeit high-end luxury, offerings of even the most prestigious new EV producers. As Rhodri discussed, for many clients, owning an Everatti is about rekindling a childhood passion, building a legacy, or creating a family heirloom – an intensely emotional connection that goes far beyond selecting from a pre-determined list of options. Their “Artisan by Everatti” program elevates the concept of customisation to an art form, working closely with clients to create truly bespoke vehicles that reflect their individual passions and stories. From unique material selections and signature stitching to incorporating sentimental elements like reclaimed wood, Everatti transforms car ownership into a deeply emotional and personal experience. This dedication to unparalleled personalisation solidifies their premium brand image and fosters increasingly strong brand loyalty, driving high-value growth within a discerning market segment. By offering a level of bespoke craftsmanship that mass-market manufacturers, even in the luxury sector, cannot replicate, Everatti is cultivating a unique proposition and fuelling a premium growth strategy.
In Conclusion: Engineering a Unique Growth Trajectory
Our conversation with Rhodri provided a fascinating insight into a company that is not merely adapting to the EV revolution but leveraging technology to actively shape its own unique growth trajectory. By expertly blending automotive heritage with cutting-edge technology, prioritising bespoke craftsmanship through a stringent selection process of core team and partner brands, and strategically leveraging their expertise to break into B2B markets, Everatti is building a sustainable and distinctive future.
Their story underscores that thoughtful and resourced innovation, a deep understanding of customers’ core values, and a willingness and agility to explore new avenues can pave the way for remarkable growth in even the most transformative of industries.